The audience analysis is based on a group of professionals from different industries who have the common task of working in teams. From the 45 people I selected, 19 (42.2%) of
them answered the survey. Their responses to the questions are described below:
The first 3 questions in the survey are related to the audience general characteristics:
Question 1: What is your highest level of education?
The first 3 questions in the survey are related to the audience general characteristics:
Question 1: What is your highest level of education?
As we can see on the graph, this group is composed of very educated participants. This information will help me to select the right level of reading material for the project.
Question 2: Rank your favorite way of learning
Most people in this group are visual, linguist and logical learners, while the least type was the naturalist. By having this information, I will now design and develop training sessions with activities that will use mostly visual, linguist and logical styles to accommodate the majority of the group.
Question 3: Do you prefer to work in a team or independently?
The reason behind this question was to identify what was the percentage of people’s preference in working in a team. The purpose of this training session is to help the learners understand why is important to work as a team especially if the organization requires this type of work. 63.16% is a good percentage of people that prefer to work in a team. However, it will be necessary add activities that can reveal to the other 36.84% the benefits of being in a team.
Questions 4 through 7 were designed primarily to reveal how much the learners know about teams:
Question 4: How much of communication is nonverbal communication?
The responses available to this question were that nonverbal communication is: 5%, 30% or 93% of the total communication.
Question 4: How much of communication is nonverbal communication?
The responses available to this question were that nonverbal communication is: 5%, 30% or 93% of the total communication.
Most people were correct to say that 93% is the right percentage; however, 9 of 19 people gave the wrong response. As a result, it will be important to add enough theory about communication to be able to apply this information on the practices that will be designed for this project.
Question 5: Is a Group a Team?
Unfortunately, most people surveyed responded to this question incorrectly. Due to these results, I will make sure to start our training program with very basic information. The overall goal will be for the learners to understand the theory by connecting it with their experiences and start using this knowledge in a practical way while they are in a team environment.
Question 6: Have you participated in teams before? What Type?
Answers:
The answers to this question will help me to create examples for the training that are related to the learners’ experiences.
Question 7: Assuming that you currently are part of a work team, does your team communicate successfully?
Answers:
- work
- school
- sports
The answers to this question will help me to create examples for the training that are related to the learners’ experiences.
Question 7: Assuming that you currently are part of a work team, does your team communicate successfully?
The reason behind this question is to help me come up with questions that will relate to the learners experiences to start our topic of communicating successfully in a team. As we can see, most people (89.47%) in this audience believe that their teams communicate successfully. By having these results, I will design a warm up session for the first class on how and why they think that their team communicates successfully.
Questions 8 through 16 are related to learning at work:
Question 8: What do you think the picture below means?
Question 8: What do you think the picture below means?
Most of the answers were related to learning at work. For example, one of the participants responded this way: “You can learn by integrating some play into work”. Another person say: “we need time for both (working and playing) to learn”.
This question has a double purpose, first, it will help me to identify the level of visual literacy of the group and secondly, it helps me understand what the audience believes about learning at work.
The answers were right on track. Most of the answers were related to learning at work. When it comes to the level of visual literacy, I am going to include different diagrams like this one during our sessions because it seems as the group feels very comfortable figuring out what it means, and if they are not sure, they will be ok asking or working together to figure it out.
Question 9: How interested are you in learning about working effectively in a team?
This question has a double purpose, first, it will help me to identify the level of visual literacy of the group and secondly, it helps me understand what the audience believes about learning at work.
The answers were right on track. Most of the answers were related to learning at work. When it comes to the level of visual literacy, I am going to include different diagrams like this one during our sessions because it seems as the group feels very comfortable figuring out what it means, and if they are not sure, they will be ok asking or working together to figure it out.
Question 9: How interested are you in learning about working effectively in a team?
This graph shows that in average, most learners are interested in learning about the topic. This is absolutely a great result. Although, this answer won’t change anything about the design, it does assure me that the group will receive this type of training in a positive way.
Question 10: Do you think that learning techniques to better work as a team is important for your current role?
This question also relates to the need for this type of training. As we can see, almost 80% of the people responding to the survey see this training as a benefit to them. This answer can also assure the stakeholders that the end-users are aware of the need and are willing to make a change to better themselves and the organization overall.
Question 11: Have you ever done any self-study work online?
This question reveals that there is an opportunity to have the learners do some of the activities of this program online. Although, that is not the case for this project, it could easily be taken in consideration for future sessions with this group.
Question 12: Do you prefer to get feedback from your instructor/facilitator often when participating in a training or workshop?
As we can see, the learners surveyed prefer to receive feedback very often from the instructor. These answers will help me to add tips on the content outline, so the facilitator can start the sessions with some information about the learners even before they get to know them.
Question 13: Do you feel comfortable providing feedback to your colleagues while participating in a training or workshop?
These answers will serve the same purpose as explained on the last question.
Question 14: In your opinion, how long should a training class be?
Due to the response given by the group, the sessions have been designed in 2 hours periods per topic. However, this timing can change after evaluations of the design are done.
Question 15: Do you enjoy a friendly competition?
This training will be done in a work environment, and competition is a touchy subject. However, it also allows the group to work in teams, and have fun. I am glad that almost 85% of the participants enjoy a friendly competition. I will absolutely design some activities that allows for some competition.
Question 16: Would you feel comfortable working with your peers on role plays?
The sessions that I have designed have mainly 3 phases: presentation, practice and performance. The performance phase usually is composed of some sort of role play or simulation. Knowing that the learners are comfortable participating in role plays in front of their colleagues, makes me feel comfortable designing this type of activities. It will be key for the facilitator to pay attention on how they might pair the learners to avoid conflicts, but that will be something I will add to the description of the design.
Question 17 is an open-ended question to get extra feedback for the program design:
Question 17: Please feel free to add any comments about what you enjoy or dislike about training sessions, and/or about the topic of “Working effectively as a team”. Any suggestions about what you would like to learn about this topic will be welcome as I start designing the training session.
The answers I received in this question related to the timing of the sessions and being able to apply the material on their work performance. This information is also very relevant to the design of this project. Due to the results, I will make sure to add enough activities that allow the learners to see how the material can be applied in their work activities, and as I mentioned on question 14, I will keep the session short and interactive for everyone to participate and feel satisfied with the results.
Question 17: Please feel free to add any comments about what you enjoy or dislike about training sessions, and/or about the topic of “Working effectively as a team”. Any suggestions about what you would like to learn about this topic will be welcome as I start designing the training session.
The answers I received in this question related to the timing of the sessions and being able to apply the material on their work performance. This information is also very relevant to the design of this project. Due to the results, I will make sure to add enough activities that allow the learners to see how the material can be applied in their work activities, and as I mentioned on question 14, I will keep the session short and interactive for everyone to participate and feel satisfied with the results.